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Levi's USA Olympic Team
 
  Levi's USA Olympic Team
NDD designed the iconic Levi’s USA Olympic Team symbol used on consumer sportswear sold worldwide in association with the 1984 LA Olympics. The Team symbol was visually compatible with the official LA Olympic symbol, but saved Levi’s, the official team outfitters, costly royalty payments. Levi's achieved the highest consumer awareness of any official Olympic sponsor.

Project Scope: Identity/Brand

 
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