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Chacon
 
  Chacon Chemical     
Chacon Chemical's package design (for 100+ products) was outdated and no longer competitive. Consumers, especially women, found fertilizer and insecticide packaging confusing and intimidating. To help consumers with brand and product purchase decisions, NDD made labels user-friendly with improved illustrations, color-coded backgrounds for clear identification of product categories and a consistent label format. The Chacon brand increased volume distribution by 15-20%, and sales improved from a history of loss to consistent profit.

Project Scope: Packaging
 
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