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Santa Rosa Shoes
 
  Santa Rosa Brand 1   2   3
Santa Rosa Brand had several lines of shoes from work boots to casual loafers and wanted new packaging that would clearly differentiate them. By using bold colors and unique graphic images tailored to the purpose and personality of each brand, NDD designed a series of distinctive shoeboxes, hang tags and inventive point-of-sale displays.

Project Scope: Packaging/Point-Of-Sale, Print Advertising Campaign, and Radio Spot
Collaborators: Michael Wright, Copywriter • Bob Cohen, Account Manager • Lloyd Hyrciw, Photographer • Larry Duke and John Hyatt, Illustrator • Nancy Eber, Production Manager
 
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